shopify电子邮件跟踪和剖析
电子邮件跟踪和剖析
借助翻开情形跟踪，，， ，，， ，您可以看到收件人翻开了几多封您使用 Shopify Email 发送的电子邮件。。。。。。翻开情形跟踪默以为启用，，， ，，， ，并会在您发送的每个 Shopify Email 宣传运动的报告部分中提供翻开率。。。。。。翻开情形跟踪数据仅显示已翻开的电子邮件总数，，， ，，， ，不会显示哪些收件人翻开了电子邮件。。。。。。
报告中显示的每个电子邮件宣传运动的其他统计信息包括：
送达率，，， ，，， ，见告您乐成送达了几多封电子邮件
作废订阅的订阅者数目
点击电子邮件中链接的订阅者数目
电子邮件被报告为垃圾邮件的次数
您的市肆通过电子邮件获得的自力访客数目
通过电子邮件获得市肆会见并导致产品被添加到购物车的次数
通过电子邮件会见您市肆的客户所下的订单数目
通过电子邮件会见您市肆的客户所爆发的销售额（美元）
审查您的电子邮件宣传运动剖析报告
发送电子邮件宣传运动后，，， ，，， ，系统将天生一份报告，，， ，，， ，用于提供该宣传运动的执行效果的洞察。。。。。。您可以相识哪些订阅者已执行了电子邮件中的特定操作，，， ，，， ，而哪些订阅者已回弹电子邮件。。。。。。您还可以导出 CSV 文件，，， ，，， ，其中包括执行每项操作的订阅者的列表。。。。。。
在 Shopify 后台中，，， ，，， ，点击营销。。。。。。
在最近营销下，，， ，，， ，点击要审查其剖析效果的电子邮件。。。。。。
在宣传运动摘要部分中，，， ，，， ，点击电子邮件预览下的审查报告。。。。。。
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若要审查特定指标的数据，，， ，，， ，请在电子邮件加入度下，，， ，，， ，点击该指标。。。。。。
若要导出特定指标的数据，，， ，，， ，请在电子邮件加入度下，，， ，，， ，点击该指标，，， ，，， ，然后点击导出。。。。。。
选择您的翻开跟踪选项
在 Shopify 后台，，， ，，， ，点击设置。。。。。。
点击通知
在电子邮件营销部分中，，， ，，， ，选择优化翻开情形跟踪（推荐）、跟踪所有电子邮件翻开情形、请求赞成或请勿追踪。。。。。。
点击生涯。。。。。。
翻开情形跟踪选项决议了您的 Shopify 市肆针对 Shopify Email 网络剖析数据的方法：
优化翻开情形跟踪（推荐）：Shopify 会网络营销宣传运动电子邮件的翻开率，，， ，，， ，并资助维护您的 发件人声誉。。。。。。若是您想在客户数据隐私选择与数据报告之间坚持平衡，，， ，，， ，请选择此设置。。。。。。
跟踪所有电子邮件翻开情形：网络翻开您的营销宣传运动电子邮件的订阅者的数目（也称为翻开率）。。。。。。此设置为您提供最详细的翻开率报告。。。。。。
请求赞成：订阅者可以通过在营销宣传运动电子邮件的页脚中点击选择加入电子邮件翻开情形跟踪来选择吸收跟踪。。。。。。翻开您的电子邮件的订阅者的数目（也称为翻开率）会凭证选择加入的订阅者以及整体电子邮件加入度（例如链接点击）来举行报告。。。。。。
请勿追踪：不会报告您的电子邮件翻开率。。。。。。系统仍会网络电子邮件营销宣传运动的其他剖析数据，，， ，，， ，例如订阅者点击次数。。。。。。
若是买家收到了您发送的电子邮件，，， ，，， ，但直接或稍后使用其他标签页或浏览器窗口会见您的市肆，，， ，，， ，而不是点击电子邮件中的链接，，， ，，， ，则该行为不会反应在您的 Shopify Email 剖析中。。。。。。
提醒：若是您将设置从请求赞成更改为跟踪所有电子邮件翻开情形，，， ，，， ，则应在下次电子邮件营销宣传运动中通知订阅者有关更新的信息。。。。。。忠实地看待客户会有助于建设信托。。。。。。
客户是否能够看到收到电子邮件的其他客户 ？？？？？？？？
不可，，， ，，， ，所有其他收件人邮箱都是隐藏的。。。。。。
翻开率是什么 ？？？？？？？？
翻开率是您的电子邮件吸收者翻开邮件的频率。。。。。。
优异的翻开率是几多 ？？？？？？？？
优异的翻开率介于 20% 到22% 之间。。。。。。
Shopify商户官网原文详情：
Email tracking and analytics
Open tracking shows you how many emails sent out using Shopify Email are opened by the recipients. Open tracking is enabled by default, and gives you an open rate in the report section of each Shopify Email campaign that you send. Open tracking data shows only the total number of emails that have been opened, and not which recipients opened the email.
Other statistics that are displayed within the report for each email campaign include:
The delivery rate, which tells you how many emails were delivered successfully
How many subscribers unsubscribed
How many subscribers clicked a link within the email
How many times the email was reported as spam
How many unique visitors your store had from the email
How many times a visit to your store from the email resulted in items being added to the cart
How many orders were placed by customers visiting your store from the email
The dollar amount in sales made from visits to your store from the email
View your email campaign analytics report
After you send an email campaign, a report is generated for you to gain insights on how well it performed. You can identify which subscribers have performed specific actions on the email, or had the email bounce. You can also export CSV files with lists of the subscribers who performed each action.
In your Shopify admin, click Marketing.
Under Recent marketing, click the email that you want to review the analytics for.
In the CAMPAIGN SUMMARY section, click View report under the email preview.
Optional: View or export specific data about which customers took specific actions:
To view a specific metric's data, under Email engagement, click the metric.
To export a specific metric's data, under Email engagement, click the metric, and then click Export.
Choose your open tracking option
In your Shopify admin, click Settings.
Click Notifications
In the Email marketing section, choose either Optimize open tracking (recommended), Track all email opens, Ask for consent, or Do not track.
Click Save.
The open tracking options determine how your Shopify store collects analytics for Shopify Email:
Optimize open tracking (recommended): Shopify collects the open rates for your email marketing campaigns, and helps to maintain your sender reputation. If you want to balance customer data privacy choices with data reporting, then choose this setting.
Track all email opens: The number of subscribers that open your email marketing campaigns, also known as the open rate, is collected. This setting gives you the most detailed open rate reporting.
Ask for consent: Subscribers can opt in to tracking by clicking Opt in to email open tracking in the footer of your email marketing campaigns. The amount of subscribers that open your emails, known as the open rate, is reported based on subscribers who opt in, combined with overall email engagement, such as link clicks.
Do not track: Your email open rate isn't reported. Other analytics for your email marketing campaigns, such as the number of clicks from subscribers, are still collected.
If a buyer receives an email from you, but visits your store directly using another tab or browser window, or at a later time, instead of clicking a link within the email, then the behaviour isn't reflected in your Shopify Email analytics.
Tip
If you change your settings from Ask for consent to Track all email opens, then you should let your subscribers know about the update in your next email marketing campaign. Being honest with your customers can help build trust.
Will customers be able to see who else is getting the email?
No, all other recipient email addresses are hidden.
What does open rate mean?
The open rate is how often people who receive your email open it.
What's a good open rate?
A good open rate ranges from 20% to 22%.
文章内容泉源：Shopify商户官方网站