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4. How do I determine what to bid on my Search Terms?
The more you pay for your Search Term bids, the higher chance you have to win the bid and maximize Collection Impressions. When setting your bids on the Create Campaign page, you will receive a tooltip message recommending that you increase your bid if you have entered an amount that is too low to be a competitive bid for a popular Search Term.
In the example image above, the Search Term ¡°portable speaker¡± requires a bid of $7.5 or higher to be in contention for promotion selection. You will still be allowed to set your bid if it is below the threshold amount for promotion selection. If your bid is empty or the Search Term is not selected for promotion, you will not be charged for that Search Term. The total spend for your campaign will simply be the sum of the bids of all your accepted search terms.
You can view the result of a bid auction and invoice of the campaign in the dropdown menu for your selected campaign in the Campaigns tab on the Manage your CollectionBoost page. If you win the bid for your Search Term, you will see the Status shown as Accepted under the bid Status column. If you lose the bid, the Status will show as Rejected.
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