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Acquisition reports
If your store is on the Basic Shopify plan or higher, then you can access reports about your store's visitor acquisition. The reports on acquisition include the following:
Sessions over time
Sessions by referrer
Sessions by location.
When you open an acquisition report, the data is up to date, give or take a few seconds. You can reopen or refresh the report to show newer data.
Acquisition reports are different from the Sales by traffic referrer source report because acquisition reports do not show converted sales or the amount of orders¡ªjust visitors to your website. These reports apply to the Online Store sales channel only.
Sessions and visitors
The number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a shopper's device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session.
A session ends after 30 minutes of no activity, and at midnight UTC. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.
Example: A customer views products on your store for 20 minutes, then returns to your store 2 hours later for another 10 minutes. 2 sessions and 1 visitor are reported. If the shopper instead views your store for 5 minutes, leaves, and returns 10 minutes later, then 1 session and 1 visitor are reported.
If you want to view your online store without having it count as a session in your acquisition reports, then from your desktop Shopify admin, click the eye icon. Any other method of viewing your online store on desktop counts as a session in your reports.
If you view your online store from the Shopify app on iPhone or Android, then it counts as a session in your acquisition reports.
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