shopify剖析页面先容
剖析
剖析页面显示主要销售额、订单量和在线市肆访客数据。。。 。。您可以一目了然地看到您市肆的业绩 - 涵盖所有销售渠道和任何日期规模。。。 。。
例如，，，， ，在剖析页面上，，，， ，您可以执行以下运动：
审查您最近的销售额，，，， ，并与之前的时间段举行较量
较量销售渠道的业绩
跟踪您的客单价
审查您的访客来自哪个地区或社交媒体泉源
监视准时间段显示趋势
控制面板显示了最有价值的指标，，，， ，可让您深入相识市肆的业绩和客户的行为。。。 。。指标以数字名堂显示，，，， ，在适当的情形下也可以显示为图表。。。 。。关于所有指标，，，， ，还可以显示相较于上一个日期规模的百分比转变。。。 。。
办法：
PC：
在 Shopify 后台，，，， ，转到剖析。。。 。。默认情形下，，，， ，控制面板会显示今天与昨天的数据比照情形。。。 。。
若是要审查其他日期规模的数据，，，， ，请点击日期菜单并选择差别的日期规模。。。 。。您可以选择预设规模（如已往 30 天），，，， ，也可以通过点击日历上的日期来设置恣意自界说规模。。。 。。
若是要显示与上一时代或上一年度相同日期规模的较量，，，， ，请选择与之前的日期较量并选择较量值。。。 。。
点击应用。。。 。。
可�。。。 。。喝羰窍允玖�审查报告链接，，，， ，则可以点击此链接以审查关于指标的详细信息。。。 。。并非所有的指标都有报告，，，， ，并且您需要使用提供了详细的 Shopify 报告的妄想。。。 。。
苹果系统：
在 Shopify 应用中，，，， ，点击市肆。。。 。。
点击剖析。。。 。。默认情形下，，，， ，此页面会显示今天的数据及其与昨天数据的比照情形。。。 。。
若是要审查其他日期规模的数据，，，， ，请点击日期菜单并选择差别的日期规模。。。 。。您可以选择预设规模（如已往 30 天），，，， ，也可以通过点击日历上的日期来设置恣意自界说规模。。。 。。
若是要显示与上一时代或上一年度相同日期规模的较量，，，， ，请选择与之前的日期较量并选择较量值。。。 。。
点击应用。。。 。。
可�。。。 。。喝羰窍允玖�审查报告链接，，，， ，则可以点击此链接以审查关于指标的详细信息。。。 。。并非所有的指标都有报告，，，， ，并且您需要使用提供了详细的 Shopify 报告的妄想。。。 。。
安卓系统：
在 Shopify 应用中，，，， ，点击市肆。。。 。。
点击剖析。。。 。。默认情形下，，，， ，此页面会显示今天的数据及其与昨天数据的比照情形。。。 。。
若是要审查其他日期规模的数据，，，， ，请点击日期菜单并选择差别的日期规模。。。 。。您可以选择预设规模（如已往 30 天），，，， ，也可以通过点击日历上的日期来设置恣意自界说规模。。。 。。
若是要显示与上一时代或上一年度相同日期规模的较量，，，， ，请选择与之前的日期较量并选择较量值。。。 。。
点击应用。。。 。。
可�。。。 。。喝羰窍允玖�审查报告链接，，，， ，则可以点击此链接以审查关于指标的详细信息。。。 。。并非所有的指标都有报告，，，， ，并且您需要使用提供了详细的 Shopify 报告的妄想。。。 。。
剖析页面上显示以下指标：
| 指标 | 针对日期规模的显示内容 |
|---|---|
| 客单价 | 显示所有订单（不包括礼物卡）的平均价值，，，， ，除以包括至少一种产品（礼物卡除外）的订单总数。。。 。。订单金额包括退货前的税金、运费和折扣。。。 。。 该值资助您相识客户在您的市肆中的花销趋势，，，， ，并能资助您调解定价战略。。。 。。 |
| 在线市肆订单转化率 | 显示促成订单的流量百分比。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 购物者需要先向他们的在线购物车中添加产品，，，， ，并前往结账页面，，，， ，才华购置产品。。。 。。这通常称为转化漏斗，，，， ，即从上一步到下一步的人数显着地递减：
理想情形下，，，， ，随着时间的推移，，，， ，您需要调解您的营销和产品报价，，，， ，以便更多将产品添加到其购物车的购物者能够现实完成购置。。。 。。 |
| 在线市肆访客数（凭证装备类型盘算） | 显示您的在线市肆的会见次数以及用于会见您市肆的装备类型。。。 。。最常见的装备类型为移动装备、桌面装备清静板电脑。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 |
| 在线市肆访客数（凭证国家地区盘算） | 显示您的在线市肆的会见次数（按国家/地区排列）。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 |
| 在线市肆访客数（凭证流量泉源渠道盘算） | 凭证访客会见您市肆的方法显示在线市肆的会见次数。。。 。。 例如，，，， ，有人搜索您的市肆或直接输入您市肆的 URL 时将爆发流量。。。 。。最常见的流量泉源是搜索、定向、社交和电子邮件。。。 。。流量泉源有时是无法确定的，，，， ，以是泛起未知流量泉源的情形也很常见。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 |
| 来自社交泉源的网站流量 | 显示来自社交媒体源（例如 Facebook、Instagram、YouTube 或 Twitter）的网站流量。。。 。。此数据可以资助您集中精神举行营销。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 |
| 转头客率 | 显示在您的市肆中多次下订单的客户所占百分比。。。 。。此比率的盘算要领是转头客数目除以客户总数。。。 。。此比率可资助您确定现有客户群的稳固水平。。。 。。 |
| 按 POS 所在显示销售额 | 若是您有多个 POS 所在，，，， ，则显示每个所在爆发的销售额。。。 。。 |
| 销售额（凭证社交渠道盘算） | 显示源于社交媒体泉源（例如 Facebook 和 YouTube）的销售额。。。 。。此数据可以资助您将精神集中在营销事情上。。。 。。 |
| 按员工显示销售额 | 若是您有多个 POS 所在，，，， ，则显示每位员工处置惩罚的销售额。。。 。。 |
| 销售额（按流量推荐泉源） | 显示来自每个流量泉源的销售额。。。 。。最常见的流量泉源是搜索、定向、社交和电子邮件。。。 。。 |
| 热门登录页面 | 显示客户在您的在线市肆上提倡会见的特定页面。。。 。。您可以使用此数据来对这些页面上的文本和招呼性内容举行自界说，，，， ，从而充分使用客户对您网站的第一印象。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 上岸页面是凭证在唯一会见中被浏览的第一个页面的 URL 决议的。。。 。。会见将在访客没有举行任何运动的 30 分钟后以及在 UTC 的午夜时竣事。。。 。。 |
| 热销产品（凭证销售单位盘算） | 显示您市肆中最脱销的产品。。。 。。出于营销和库存目的，，，， ，相识此信息将十分有用。。。 。。您也可以将这些产品推荐给新客户或在社交媒体推广中提到它们。。。 。。 |
| 热门访客渠道（凭证访客数盘算） | 显示直接从其他网站进入您的在线市肆的会见次数。。。 。。显示前 5 个网站。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 不包括以下类型的推荐泉源：
|
| 在线市肆总流量 | 显示在线市肆中的会见次数。。。 。。此指标仅适用于您的在线市肆渠道。。。 。。 此数字是指在指定的日期规模内您的在线市肆上爆发了几多差别的流量。。。 。�；；；； ；；；；瓜允玖朔每褪�。。。 。。一名唯一的访客可能有多次会见。。。 。。 示例：John 会见了一次您的在线市肆，，，， ，Jane 会见了两次，，，， ，Jenna 会见了三次。。。 。。此时会见数为 6，，，， ，而访客数为 3。。。 。。 关于许多在线市肆，，，， ，在周末和沐日以及开展促销或营销运动时代，，，， ，会见数可能会有所增减。。。 。。 |
| 总订单数 | 显示已下单的订单数目。。。 。。 |
| 总销售额 | 显示按销售渠道排序的销售额。。。 。。总销售额 = 总销售额 - 折扣 - 退款 + 运费 + 税金。。。 。。 |
| 营销运动带来的销售额 | 此数据可资助您相识与您的营销事情相关的流量爆发的总销售额。。。 。。这包括通过 Shopify 后台的“营销”部分以及使用 Urchin Tracking Module (UTM) 参数的外部要领治理的营销宣传和运动。。。 。。 |
当您翻开剖析页面时，，，， ，将看到约 1 分钟内的最新数据。。。 。。您可以重新翻开控制面板或刷新浏览器页面以显示更新的数据。。。 。。
剖析页面上的逐日数据可能会在其最初处置惩罚并宣布后的 48 小时内更新。。。 。。例如，，，， ，由于系统在一分钟内盘算了流量数据，，，， ，并且无关的机械人流量可能会包括在该数据中，，，， ，准时间段显示会见量和准时间段显示在线市肆转化情形报告可能会更新。。。 。。测试可用于确定此类流量是否可运行，，，， ，可能最多需要 48 小时才华完成。。。 。。若是这些测试发明无关流量，，，， ，则系统会从您的报告中删除无关数据。。。 。。
若是您没有使用在线市肆渠道，，，， ，则不会显示与网站流量相关的指标。。。 。。同样，，，， ，若是您没有使用 POS 渠道，，，， ，则不会显示与这些渠道相关的指标。。。 。。
控制面板中的数据可能与其他公司的剖析和报告工具及效劳网络的数据略有差别。。。 。。关于数据可能泛起差别的相关缘故原由，，，， ，请参阅报告差别。。。 。。
流量和访客
会见次数和访客数均基于 Cookie。。。 。。Cookie 是购物者在会见您的在线市肆时存储在其装备（如桌面装备或智能手机）上的小型文件。。。 。。一个 Cookie 标识装备（访客）。。。 。。另一个 Cookie 跟踪会见时长。。。 。。
会见将在没有举行任何运动 30 分钟后以及午夜时 (UTC) 竣事。。。 。。由于统一访客可以拥有多个会见，，，， ，因此会见数通常高于访客数。。。 。。
自 2017 年 4 月 6 日起，，，， ，若是您已在某台设惫亓录了 Shopify 后台，，，， ，该设惫亓流量不会计为网站流量。。。 。。
示例：购物者在您的市肆中审查产品 20 分钟，，，， ，然后在 2 小时后又返回市肆 10 分钟。。。 。。此时将报告两次会见和一位访客。。。 。。若是购物者审查您的市肆 5 分钟后脱离，，，， ，然后又在 10 分钟后返回，，，， ，则将报告一次会见和一位访客。。。 。。
Shopify商户官网原文详情：
Analytics
The Analytics page shows key sales, orders, and online store visitor data. You can see at a glance how your store is performing—across all of your sales channels, and for any date range.
For example, on the Analytics page you can do the following activities:
check the value of your recent sales and compare them to a previous time period
compare how well your sales channels are performing
track your average order value
see where your visitors are coming from—by region or by social media source
monitor the trends over time
The dashboard shows the most valuable metrics that give you insight into the performance of your store and the behavior of your customers. The metrics are shown in numeric format and also as graphs where appropriate. For all the metrics, the percentage change from the previous date range can also be shown.
Steps:
PC：
From your Shopify admin, go to Analytics. By default, the dashboard shows data for today compared to yesterday.
If you want to see data for another date range, then click the date menu and select a different date range. You can select a preset range, such as Last 30 days, or you can set any custom range by clicking dates on the calendars.
If you want to show comparisons with the previous period or to the same date range from the previous year, then check Compare to previous dates and select a comparison value.
Click Apply.
Optional: If the View report link is shown, then click it to see more details about the metric. Not all metrics have a report, and you need to be on a plan that provides the detailed Shopify reports.
iPhone：
From the Shopify app, tap Store.
Tap Analytics. This page shows data for today, compared to yesterday by default.
If you want to see data for another date range, then click the date menu and select a different date range. You can select a preset range, such as Last 30 days, or you can set any custom range by clicking dates on the calendars.
If you want to show comparisons with the previous period or to the same date range from the previous year, then check Compare to previous dates and select a comparison value.
Click Apply.
Optional: If the View report link is shown, then click it to see more details about the metric. Not all metrics have a report, and you need to be on a plan that provides the detailed Shopify reports.
Android：
From the Shopify app, tap Store.
Tap Analytics. This page shows data for today, compared to yesterday by default.
If you want to see data for another date range, then click the date menu and select a different date range. You can select a preset range, such as Last 30 days, or you can set any custom range by clicking dates on the calendars.
If you want to show comparisons with the previous period or to the same date range from the previous year, then check Compare to previous dates and select a comparison value.
Click Apply.
Optional: If the View report link is shown, then click it to see more details about the metric. Not all metrics have a report, and you need to be on a plan that provides the detailed Shopify reports.
The following metrics are shown on the Analytics page:
Metric What it shows for the date range Average order value Shows the average value of all orders (excluding gift cards), divided by the total number of orders that contained at least one product other than a gift card. Order value includes taxes, shipping, and discounts before returns.
This value helps you know how much customers tend to spend on your store and can help inform your pricing policies.
Online store conversion rate Shows the percentage of sessions that lead to an order. This metric applies to your Online Store channel only.
Shoppers need to add items to their online cart and then go to the checkout before they can purchase a product. This is commonly known as the conversion funnel, and it is typical to see a decrease from one step to the next:
Added to cart: Number and percentage of sessions in which shoppers added one or more items to their shopping carts.
This amount is usually smaller than the total number of shoppers because some shoppers view the products in a store without adding any items to their cart.
Reached checkout: Number and percentage of sessions in which shoppers added one or more items to their shopping cart, proceeded to the checkout, and performed an action (for example, a key press or mouse click).
This amount is usually smaller than the Added to cart amount because some shoppers add items to their cart but don't go to the checkout or don't submit their contact information.
Sessions converted: Number and percentage of sessions in which shoppers added one or more items to their shopping carts, proceeded to the checkout, and then purchased the items.
This amount might not match your order count, because shoppers can make multiple orders within a single session.
This amount is usually smaller than the Reached checkout amount because some shoppers leave the checkout without purchasing anything. Learn more in the topic about abandoned checkouts.
Ideally, and over time, you want to tailor your marketing and product offerings so that a greater percentage of shoppers who add an item to their cart actually carry through with a purchase.
Online store sessions by device type Shows the number of sessions on your online store and what kind of device was used to access your store. The most common device types are mobile, desktop, and tablet. This metric applies to your Online Store channel only.
Online store sessions by location Shows the number of sessions on your online store sorted by country. This metric applies to your Online Store channel only.
Online store sessions by traffic source Shows the number of sessions on your online store based on how the visitors accessed your store.
A session occurs when someone does a search or enters the URL of your store directly, for example. The most common traffic sources are search, direct, social, and email. The traffic source cannot always be determined, so an unknown traffic source is also common. This metric applies to your Online Store channel only.
Online store sessions from social source Shows the number of sessions on your online store originating from social media sources, such as Facebook, Instagram, YouTube, or Twitter. This data can help you focus your marketing efforts. This metric applies to your Online Store channel only.
Repeat customer rate Shows the percentage of your customers who have placed more than one order from your store. The rate is calculated as returning customers divided by total customers. This rate can help you determine how solid your established customer base is.
Sales by POS location If you have point of sale locations, shows the amount of sales that originated from each location.
Sales by social source Shows the amount of sales that originated from social media sources, such as Facebook and YouTube. This data can help you focus your marketing efforts.
Sales by staff If you have point of sale locations, shows the amount of sales that were handled by each staff.
Sales by traffic source Shows the amount of sales that came from each traffic source. The most common traffic sources are search, direct, social, and email.
Top landing pages Shows the specific pages on which your customers started their sessions on your online store. You can use this data to customize the text and call to actions on those pages to capitalize on your customers’ first impression of your site. This metric applies to your Online Store channel only.
A landing page is determined from the URL of the first page viewed in a unique session. A session ends after 30 minutes of no activity by a visitor, and at midnight UTC.
Top products by units sold Shows the top-selling products from your store. This is useful to know for marketing and inventory purposes. You can also recommend these products to new customers or refer to them in social media promotions.
Top referrers by sessions Shows the number of sessions to your online store that came directly from other websites. The top 5 websites are shown. This metric applies to your Online Store channel only.
The following types of referrer sources are not included:
Direct: The customer entered your store's URL into their browser.
Search: The customer clicked your store from a search engine's results page.
Email: The customer clicked a link to your store in an email.
Social: The customer clicked a link on social media.
Total online store sessions Shows the number of sessions on your online store. This metric applies to your Online Store channel only.
The number refers to how many different sessions occurred on your online store within the specified date range. The number of visitors is also shown. A unique visitor might have more than one session.
Example: John visited your online store one time, Jane visited two times, and Jenna visited three times. The number of sessions is 6, and the number of visitors is three.
For many online stores, the number of sessions can rise or fall on weekends and holidays, and on days when promotions or marketing campaigns are occurring.
Total orders Shows the number of orders that were placed.
Total sales Shows the sales amounts, sorted by sales channel. Total sales is equal to gross sales ? discounts ? returns + shipping + taxes.
Sales attributed to marketing This data helps you understand the total sales value generated by traffic that can be associated with your marketing efforts. This includes marketing campaigns and activities managed through the Marketing section in your Shopify admin and external methods that use Urchin Tracking Module (UTM) parameters.
When you open the Analytics page, the data is up to date, within about 1 minute. You can reopen the dashboard or refresh the browser page to show newer data.
The daily data on your analytics page might update within a 48 hour period after it's initially processed and published. For example, your Sessions over time and Online store conversion over time reports might update because your traffic data is calculated within a minute, and unwanted bot traffic can end up included in the data. Tests to determine this type of traffic are run, and can take up to 48 hours to complete. If these tests find unwanted traffic, then the unwanted data is removed from your reports.
If you don't use the Online Store channel, then the metrics related to online store sessions aren't shown. Similarly, if you don't use the point of sale channel, then those metrics aren't shown.
The data in the dashboard might vary slightly from the data gathered by analytics and reporting tools and services from other companies. For information on why the data can vary, see Report discrepancies.
Sessions and visitors
The number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a shopper's device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session.
A session ends after 30 minutes of no activity, and at midnight UTC. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.
As of April 6, 2017, when you are logged in to the Shopify admin on a device, sessions from that device aren't counted as online store sessions.
Example: A shopper views products on your store for 20 minutes, then returns to your store 2 hours later for another 10 minutes. Two sessions and one visitor are reported. If the shopper instead views your store for 5 minutes, leaves, and returns 10 minutes later, then one session and one visitor are reported.
文章内容泉源：Shopify商户官方网站