Shopify Email 的最佳做法（一）
Shopify Email 的最佳做法
向客户发送营销电子邮件是增添市肆流量的绝佳要领。。。。。。增添市肆的访客数目可能会增添告竣销售的时机。。。。。。以下是一些有助于使您的客户能够被您的内容所吸引并有兴趣会见您市肆的内容。。。。。。
备注
这些建议是 Shopify Email 的一样平常使用准则。。。。。。某些建议可能与您和您的营业无关。。。。。。
建设和治理电子邮件订阅者列表时应思量的事项
若是您通过购置电子邮件列表的方法来获取新的订阅者，，，，，，，，您可能会由于向未选择加入的客户发送垃圾邮件而导致自己的声誉受损。。。。。。更好的要领是在您的在线市肆中、结账处、POS 和现实生涯的运动中提供新闻通讯注册，，，，，，，，以此获取更多高加入度的订阅者。。。。。。
按期审查订阅者列表，，，，，，，，确保您不会向任何通用或基于角色的收件箱发送邮件，，，，，，，，例如
info@domain.com或sales@domain.com。。。。。。只管这些邮箱似乎不会对您的电子邮件做出任何回应，，，，，，，，但久而久之这可能会影响您的发件人信誉。。。。。。建设客户细分有助于将一组特定客户设定为目的。。。。。。例如，，，，，，，，若是您妄想对帽子举行促销，，，，，，，，那么您可能只会向已往购置过帽子的客户发送电子邮件，，，，，，，，勉励他们再次购置。。。。。。
若是您为订阅者启用双重选择加入，，，，，，，，那么您应该在您的在线市肆中更新新闻通讯表格简直认新闻，，，，，，，，这样客户就知道要审查他们的电子邮件以获得后续简直认。。。。。。更新确认新闻有助于确�；；；； ；；竦酶嗟难≡窦尤肴耸�。。。。。。例如，，，，，，，，您简直认新闻可以这样说：“检查您的电子邮件以确认您的订阅！”。。。。。。
若是订阅者在收到的电子邮件中点击作废订阅链接，，，，，，，，或将您发送的电子邮件标记为垃圾邮件，，，，，，，，系统会自动从您的订阅者列表中删除该订阅者。。。。。。当电子邮件因电子邮件地点泛起问题而被退回时，，，，，，，，系统会在以后的电子邮件发送中作废向该电子邮件地点发送邮件。。。。。。
在电子邮件营销运动中应包括的内容
您向客户发送的电子邮件类型可以包括有关您市肆中的新产品或目今促销运动的通告。。。。。。若是您无法确定要向客户发送的内容类型，，，，，，，，请审查他们订阅的电子邮件类型、记下所有吸引人眼球的内容，，，，，，，，并确定切合您市肆品牌的内容。。。。。。有关更多建议，，，，，，，，请参阅 Shopify 博客的电子邮件营销部分。。。。。。
若是您之前没有向订阅者发送过任何电子邮件营销运动，，，，，，，，那么建设接待电子邮件是先容自己并最先与客户建设联系的绝佳方法。。。。。。在接待电子邮件中，，，，，，，，您可以向客户先容您的基本信息、宣传您的市肆、重点先容您最受接待的一种产品，，，，，，，，使客户想起他们对您品牌的喜欢，，，，，，，，或资助他们发明新的产品。。。。。。您还可以在客户页面中建设唯一的订阅者客户细分以仅向最新的订阅者发送电子邮件。。。。。。
您的电子邮件营销运动的目的是让订阅者会见您的市肆。。。。。。您应至少包括一个可让订阅者点击即可会见您市肆的链接。。。。。。
包括指向您市肆的社交媒体站点的链接。。。。。。这有助于客户相识他们除了电子邮件之外可以怎样与您的品牌坚持联系。。。。。。
Shopify商户官网原文详情：
Best practices for Shopify Email
Sending marketing emails to your customers can be a great way to increase traffic to your store. Increasing the number of visitors to your store can increase your chances of making a sale. Here are some things to help keep your customers engaged with your content, and interested in visiting your store.
Note
These suggestions are general guidelines for using Shopify Email. Some suggestions might not be relevant for you and your business.
What to consider when you create and manage an email subscriber list
If you buy an email list to acquire new subscribers, then you might damage your reputation by spamming customers who didn't opt in. A better approach is to offer newsletter sign up in your online store, at checkout, on the POS, and at events in real life to ensure more highly engaged subscribers.
Review your list of subscribers regularly to verify that you’re not sending to any generic or role-based inboxes such as
info@domain.comorsales@domain.com. There likely won’t be any engagement with your emails from those inboxes, which might hurt your sender reputation over time.Create a customer segment to help target a specific set of customers. For example, if you plan to have a sale on hats, then you might email only the customers who have bought hats in the past to encourage them to make another purchase.
If you enable double opt-in for subscribers, then you should update the newsletter forms' confirmation message in your online store so that customers know to check their email for a follow-up confirmation. Updating the confirmation message can help ensure more opt-ins. For example, your confirmation message could say something like “Check your email to confirm your subscription!”.
If a subscriber clicks the Unsubscribe link from within the email that they receive, or marks an email from you as spam, then the subscriber is automatically removed from your subscriber list. When an email bounces back due to an issue with an email address, that email address is automatically suppressed from future email sends.
What to include in email campaigns
The types of emails that you send to customers could include announcements about new products or sales that are taking place in your store. If you’re having trouble figuring out what kind of content to send to your customers, then see what types of emails you’re subscribed to, note anything that stands out, and decide what aligns with your store brand. For more ideas, refer to the Email Marketing section of the Shopify Blog.
If you haven't sent an email campaign to your subscribers before, then creating a welcome email is a great way to introduce yourself and start building a relationship with your customers. In your welcome email, you can let customers know who you are, advertise your store, feature one of your most popular products to remind customers why they love your brand already, or help them discover something new. You can also create a unique subscriber customer segment on the Customers page to email only recent subscribers.
The purpose of your email campaign is to get subscribers to visit your store. You should include at least one link that lets subscribers click through to your store.
Include links to your store's social media sites. This helps customers know where they can stay in touch with your brand beyond email.
文章内容泉源：Shopify商户官方网站