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Double opt-in
Double opt-in requires customers to click a link in an email to confirm that they want to receive email marketing from you. The confirmation email is sent automatically when someone enters their email address and subscribes in your online store. In some countries, double opt-in is required by law, and it's also a best practice when it comes to acquiring more engaged subscribers. Customers who subscribe to your mailing before you enable double opt-in are not required to confirm their status.
You can customize your double opt-in email by clicking Settings > Notifications in your Shopify admin. For legal reasons, this email should not contain any marketing.
If you enable double opt-in, then you should update the newsletter form's confirmation message in your online store so that customers know to check their email for a follow-up confirmation. Updating the confirmation message can help ensure more opt-ins. For example, your confirmation message could say something like ¡°Check your email to confirm your subscription!¡±.
You edit the confirmation message in your Shopify admin by going to Online Store > Themes > Edit Languages. Depending on your theme, the field is labeled either Confirmation under the Newsletter form section, or Post success under the Sign up section.
Note
If you enable double opt-in in your Shopify store and use a subscription app, then you need to update the double opt-in settings in the app. If the app doesn¡¯t have a double opt-in option, then any customer who sign up are marked as a subscriber in your Customers section.
What are the benefits of double opt-in?
Letting customers opt-in or opt-out for receiving marketing emails will help you create a more engaged subscriber list by preventing uninterested or incorrect email addresses from being added to your email batch. It can take longer to build up your list because some users will inevitably forget to click on the confirmation link sent to them, but subscribers who are genuinely interested in receiving emails from you are the most beneficial to your business.
Remove someone from your subscribers list
To remove someone from your subscribers list go to the Customer tab in your admin, click on the specific customer you want to change and manually edit their Email Marketing status.
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You can learn more about how to grow your business with email marketing on the Shopify blog.
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