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Import customer lists
You can import a customer list, but you should review all names and email addresses on the list first. This will help you avoid errors when you send out your email campaigns.
Role-based email addresses
Role-based email addresses start with words like info@ or support@. These email addresses are usually directed to a team, not a single person. We recommend that you remove role-based email addresses manually because they are probably not monitored. This can hurt your open rate over time.
Will my emails send only to people that subscribe to my email marketing list?
Yes, you can only email people who opt in to receiving emails from your business. You will see those customers listed with an Accepts marketing indicator on their customer page. Shopify Email filters out any customers who do not accept email marketing from you.
The number of subscribers in your customer group in Shopify Email might differ from the number of subscribers in the Customers section of your Shopify admin. To maintain your sender reputation and deliverability over time, subscriber email addresses that consistently bounce back can't be emailed using Shopify Email.
Send an email campaign to a specific segment of customers
You can send an email campaign to a specific segment of customers by starting from within the Shopify Email app or from the Customers page. In this procedure, you send the email campaign from the Customers page.
Before you begin, create a customer segment that includes email subscribers.
Tip
An example of a successful customer segment is one that only targets customers who have recently made a purchase.
Steps:
From your Shopify admin, go to Customers.
Click All customers.
From the segments list, click a customer segment.
Click Email segment.
Click Email segment using Shopify Email.
If necessary, install the Shopify Email app.
Create an email campaign.
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