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Set up Shopify Email

Note

For more information about how Shopify collects, uses, and stores personal information, refer to our Privacy Policy.

Before you install and set up Shopify Email, verify that your store meets all the requirements.

Requirements for using Shopify Email

To use Shopify Email, you need to have an online store with Shopify, and to have the Online Store sales channel installed. If you want to send emails to your subscribers using Shopify Email, then your store needs to have a paid Shopify subscription plan with a payment provider set up. If your account is on the trial plan, then you can create email messages, and send test email messages to yourself using Shopify Email, but not to your subscribers.

Note

There might be additional CNAME records added to your DNS settings. These are required for Shopify email, so do not remove them.

Install Shopify Email

  1. Go to the Shopify Email app page.

  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.

  3. Click Install app.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Pricing

All merchants with a paid Shopify plan have 10,000 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.

  • Unused emails don¡¯t carry over to the following month.

  • You can send additional emails beyond the 10,000 free emails at a cost of $0.001 USD per additional email. For example, sending 1,000 additional emails would cost you $1 USD. You aren¡¯t billed for the additional emails until the cost reaches $0.005 USD.

  • Shopify Email is available on all paid Shopify subscription plans, and you're charged only for the emails that you send.

For more information, refer to Shopify Email cost.

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