shopify建设 Google 智能购物运动先容
建设 Google 智能购物运动
将 Google Ads 账号毗连到 Shopify 的 Google 渠道后，，，，，，您可以在 Shopify 中为 Google 智能购物广告系列建设自动化。。。。。。。
Google 智能购物广告系列是付费的广告营销，，，，，，可资助您推广自己的产品并增添在线市肆的流量。。。。。。。它们还能资助您向现有客户再营销产品、向新客户先容产品以及通过种种 Google 平台和广告形式与新客户建设联系。。。。。。。智能购物广告系列会凭证您市肆的销售情形使用机械学习，，，，，，因此最适合销售稳固的市肆。。。。。。。从 Google Ads 资助内容中详细相识 Google 智能购物广告系列。。。。。。。
备注：请在建设 Google 购物广告运动之前仔细阅读 Google Ads 效劳条款。。。。。。。
您可以从 Shopify 的营销 > 自动化页面中治理和监控您的智能购物广告系列运动。。。。。。。可是，，，，，，若要编辑您的 Google 购物设置或同步新产品，，，，，，请会见 Google 渠道。。。。。。。
建设 Google 智能购物运动
设置 Google 渠道后，，，，，，您可以在 Shopify 中设置的营销自动化之一是 Google 智能购物广告系列。。。。。。。
在 Shopify 中建设营销运动或自动化时，，，，，，您可以选择将其生涯为底稿并在准备好后举行宣布，，，，，，这样您便可以提前准备营销运动。。。。。。。
办法：
PC:
在 Shopify 中，，，，，，转到营销。。。。。。。
若要审查用于营销运动或自动化的选项：
若要建设自动化，，，，，，请转到自动化，，，，，，然后点击建设自动化。。。。。。。
若要建设营销运动，，，，，，请转到宣传运动，，，，，，然后点击建设宣传运动。。。。。。。
选择运动或自动化。。。。。。。
输入名称。。。。。。。
添加所需的详细信息。。。。。。。您可以在生涯或宣布之前预览营销运动和自动化。。。。。。。
生涯底稿或举行宣布：
要生涯底稿，，，，，，请点击稍后完成。。。。。。。
要宣布运动或自动化，，，，，，请点击宣布。。。。。。。
为了资助您最先使用 Google Ads，，，，，，当您在 60 天内的破费金额抵达 500 美元时，，，，，，您可以获得 500 美元的广告抵扣额。。。。。。。若要相识详情，，，，，，请参阅获得 Google Ads 抵扣额。。。。。。。
提醒：除了为特定产品投放 Google 智能购物运动之外，，，，，，您还可以为整个产品目录投放宣传运动，，，，，，以提高 Google 智能购物运动的效益。。。。。。。
苹果系统：
在 Shopify 应用中，，，，，，轻触市肆，，，，，，然后轻触营销 > 宣传运动。。。。。。。
轻触
+。。。。。。。选择运动或自动化。。。。。。。
输入运动或自动化的名称。。。。。。。
输入所需的详细信息。。。。。。。您可以在生涯或宣布之前预览营销运动和自动化。。。。。。。
生涯底稿或举行宣布：
要生涯底稿，，，，，，请轻触稍后完成。。。。。。。
要宣布运动或自动化，，，，，，请轻触宣布。。。。。。。
为了资助您最先使用 Google Ads，，，，，，当您在 60 天内的破费金额抵达 500 美元时，，，，，，您可以获得 500 美元的广告抵扣额。。。。。。。若要相识详情，，，，，，请参阅获得 Google Ads 抵扣额。。。。。。。
提醒：除了为特定产品投放 Google 智能购物运动之外，，，，，，您还可以为整个产品目录投放宣传运动，，，，，，以提高 Google 智能购物运动的效益。。。。。。。
安卓系统：
在 Shopify 应用中，，，，，，轻触市肆，，，，，，然后轻触营销 > 宣传运动。。。。。。。
轻触
+。。。。。。。选择运动或自动化。。。。。。。
输入运动或自动化的名称。。。。。。。
输入所需的详细信息。。。。。。。您可以在生涯或宣布之前预览营销运动和自动化。。。。。。。
生涯底稿或举行宣布：
要生涯底稿，，，，，，请轻触稍后完成。。。。。。。
要宣布运动或自动化，，，，，，请轻触宣布。。。。。。。
为了资助您最先使用 Google Ads，，，，，，当您在 60 天内的破费金额抵达 500 美元时，，，，，，您可以获得 500 美元的广告抵扣额。。。。。。。若要相识详情，，，，，，请参阅获得 Google Ads 抵扣额。。。。。。。
提醒：除了为特定产品投放 Google 智能购物运动之外，，，，，，您还可以为整个产品目录投放宣传运动，，，，，，以提高 Google 智能购物运动的效益。。。。。。。
Google 智能购物运动详细信息
运动预算（逐日）- 平均逐日预算，，，，，，以美元为单位。。。。。。。您的预算取决于您的产品类别（价钱较高的产品往往具有较高的每次转化本钱）。。。。。。。
同步折扣
在 Shopify 后台中建设的折扣会同步到 Google Ads、免费产品页面和 Buy on Google。。。。。。。百分比、牢靠金额和自动折扣码会同步到 Google。。。。。。。买 X 得 Y 折扣不会同步到 Google。。。。。。。若是您想提供买 X 得 Y 折扣，，，，，，则需要在 Google Merchant Center 中举行设置。。。。。。。
若是您想从 Google 中删除已同步的折扣，，，，，，则可以在 Google Merchant Center 中竣事促销。。。。。。。通过 Google Merchant Center 资助相识怎样编辑促销或更改促销状态。。。。。。。
Shopify商户官网原文详情：
Creating Google Smart Shopping campaigns
After you connect your Google Ads account to Shopify's Google channel, you can create automations in Shopify for Google Smart Shopping campaigns.
Google Smart Shopping campaigns are paid advertising that can help you to promote your products and increase traffic to your online store. They can help you to remarket to existing customers, introduce your products to new customers, and connect with new customers across a variety of Google-owned platforms and ad formats. Smart Shopping campaigns use machine learning based on sales in your store, so they work best for stores with consistent sales. Learn more about Google Smart Shopping campaigns from Google Ads help.
Note
Read the Google Ads Terms of Service carefully before creating a Google Shopping campaign.
You can manage and monitor your Smart Shopping campaigns from the Marketing > Automations page in Shopify. However, to edit your Google Shopping settings or sync new products, go to the Google channel.
Create a Google Smart Shopping campaign
After you set up the Google channel, one of the marketing automations that you can set up in Shopify is a Google Smart Shopping campaign.
When you create a marketing activity or automation in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.
Steps:
PC：
In Shopify, go to Marketing.
To view the options for marketing activities or automations:
To create an automation, go to Automations, and then click Create automation.
To create a marketing activity, go to Campaigns, and then click Create campaign.
Select the activity or automation.
Enter a name.
Add the required details. You can preview marketing activities and automations before you save or publish.
Save a draft or publish:
To save a draft, click Finish later.
To publish an activity or automation, click Publish.
To help you get started with Google Ads, receive 500 USD in ad credit when you spend $500 within 60 days. To learn more, refer to Earn Google Ads credit.
Tip
As well as running Google Smart Shopping campaigns for specific products, you can also run a campaign for your whole product catalog to improve the performance of your Google Smart Shopping campaigns.
iPhone：
From the Shopify app, tap Store, and then tap Marketing > Campaigns.
Tap
+.Select the activity or automation.
Enter a name for the activity or automation.
Enter the required details. You can preview marketing activities and automations before you save or publish.
Save a draft or publish:
To save a draft, tap Finish later.
To publish the activity or automation, tap Publish.
To help you get started with Google Ads, receive 500 USD in ad credit when you spend $500 within 60 days. To learn more, refer to Earn Google Ads credit.
Tip
As well as running Google Smart Shopping campaigns for specific products, you can also run a campaign for your whole product catalog to improve the performance of your Google Smart Shopping campaigns.
Android：
From the Shopify app, tap Store, and then tap Marketing > Campaigns.
Tap
+.Select the activity or automation.
Enter a name for the activity or automation.
Enter the required details. You can preview marketing activities and automations before you save or publish.
Save a draft or publish:
To save a draft, tap Finish later.
To publish the activity or automation, tap Publish.
To help you get started with Google Ads, receive 500 USD in ad credit when you spend $500 within 60 days. To learn more, refer to Earn Google Ads credit.
Tip
As well as running Google Smart Shopping campaigns for specific products, you can also run a campaign for your whole product catalog to improve the performance of your Google Smart Shopping campaigns.
Google Smart Shopping campaign activity details
Campaign budget (daily) - The average daily budget in USD. Your budget depends on your product categories (higher priced items tend to have higher cost per conversion).
Syncing discounts
Discounts created in your Shopify admin sync to Google ads, free listings, and Buy on Google. Percentage, fixed amount, and automatic discount codes sync to Google. Buy X get Y discounts don't sync to Google. If you want to offer buy x get y discounts, then you need to set them up in your Google Merchant Center.
If you want to remove synced discounts from Google, then you can end a promotion in your Google Merchant Center. Learn how to Edit a promotion or change promotion status on Google Merchant Center Help.
文章内容泉源：Shopify商户官方网站