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Setting up the Facebook channel
Before you can start selling on Facebook or create Facebook ad campaigns in Shopify, you need to set up Shopify's Facebook channel.
The Facebook channel has one product catalog for Facebook Marketing, Instagram Shopping, and Facebook shop. All products in your catalog are available to all three features. If you make a product unavailable, then the product is removed from all three features.
Caution
If you install the Facebook channel and connect any associated accounts, then disconnecting any of those accounts can result in disconnecting all active Facebook features.
Basic requirements
To use the Facebook channel your store needs to be on the Basic Shopify plan or higher. Before you can start using the Facebook channel, you need to set up a Facebook Business Manager that's connected to both your business's Facebook Page and an ad account that has an admin role for the Business Manager.
If you have a personal ad account, then you need to connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.
If you don't have a Business Manager, then you can set one up when you're setting up the Facebook channel.
Facebook Page settings
The following requirements need to be met on Facebook before you can connect your Facebook Page:
Your Facebook account needs to have an admin role on the Page.
The Facebook page needs to be published.
You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with the Facebook channel in Shopify.
Learn how to create a Facebook Page for your business at the Facebook help center.
You also need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.
Channel eligibility
To install the Facebook channel you need to have a Facebook account and an online store. If you don't have a Facebook account when you install the Facebook channel in your Shopify admin, then you'll be prompted to sign up for one.
You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.
If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.
Install and set up the Facebook channel
Steps:
From your Shopify admin, click + next to SALES CHANNELS.
Click + next to Facebook, and then click Update sales channel to install the Facebook channel.
Click Start set up on the feature that you want to install first.
Click Connect account.
Sign in to your Facebook account.
Connect the Facebook assets that are required to set up the features that you want.
Accept the terms and conditions.
Click Finish setup.
After you set up a feature on the Facebook channel, the Facebook assets that you connect are already completed for the set up of additional features. Some additional assets, such as an Ad Account for Facebook Marketing, might be required to complete the set up of certain features.
For more details on setting up Facebook channel features, refer to:
Instagram Shopping
Facebook Shop
Marketing with the Facebook channel
Facebook's customer data-sharing levels.
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