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Moving an offline business to selling online
Gift cards
Along with your products, you can also sell gift cards. Gift cards are a fast way for your business to sell online. Your customers can purchase gift cards, which are delivered by email. By default, the gift cards that you create never expire.
As you launch new products that can be purchased online or make your products available for local delivery or pickup, customers can redeem gift cards at checkout.
Prepare your website¡¯s pages
Each product and collection that you create is automatically given a page on your online store, but your homepage and any other additional pages need to be manually set up.
1.Homepage
Your homepage is usually the first page people access when they find your business online. This page should include your branding, highlighted products, special offers, and any important information your customers need to know.
2.Custom pages
You can create custom pages for other information that might interest your customers. Many business have the following custom pages:
About Us
Contact Us
FAQ
Shipping information
For information on how to create custom pages, refer to Pages.
3.Blog pages
You can create and manage blogs and blog posts in your online store. Blogs are a common way to create additional content around your products, or highlight changes in your industry or niche. Blogs can help increase your website¡¯s traffic, and offer content that your customers can share on their social media.
4.Policy pages
Policy pages help customers understand how your business operates, and explain how you handle shipping, refunds, and privacy. These policies are shown by default in your checkout, but you can create direct links to them in your website¡¯s menus.
Shopify provides templates for many policies, which you can adjust to fit your business.
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