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Create a claim code or message for a promotion

After you've chosen the type of promotion you want to run, you can require that buyers use a claim code to redeem it. You can also customize the promotion's messaging.

  1. Choose whether your promotion will require a Single-use or Group claim code

  2. Click Claim Code to expand the setting options.

  3. Select the option for One redemption per customer so that the customer is able to enter in the promotion code once onto their account. When a promotion is configured to provide a total amount of monetary discount ($100, etc.), customers are able to spend that across multiple orders until they spend the total amount. For example, if a customer applies a $20 off promotion to one $100 order, the total amount the customer would spend is $80. If a customer applies a $20 off promotion to one $10 order, the total amount the customer would spend is $0 and they would have $10 remaining on the promotion that they can apply to a different order.

  4. For Group codes, click Suggest a code to generate a random claim code. You can also enter a custom claim code here. The Promotion tool saves claim codes in uppercase letters and converts the numbers 0 (zero) and 1 (one) to uppercase letters O and I. This gives customers increased flexibility when they enter claim codes. For example, a customer could enter claim code "top10tix" or "TOPIOTIX," and either would be accepted at checkout.

  5. Select one of the Claim Code Combinability options to indicate how you want to allow claim codes to be combined from multiple promotions. For more information, see Combining promotions. In particular, you might want to pay attention to how you use unrestricted codes. For example, a buyer with access to two different unrestricted 50% off codes might be able to apply both to one order, resulting in a combined 100% off discount.

  6. Click Customize messaging to expand the setting options for required and optional messaging types, including Terms & Conditions, and set the display precedence.

OptionDescription
Checkout display textThe default text is "Promotion Applied" and will display on the checkout page.
Short display textProvide text to display on the product detail page and in search results. This text will only display for sellers with Buy Box eligible status who win the Buy Box.
Detail page display text (checkbox)Select this option to display a promotion message in the Promotions and Special Offers section on the product detail page. This text will only display for sellers with Buy Box eligible status who win the Buy Box. If you have won the Buy Box but this option is not selected, the product detail page will not display any information about the promotion.
Purchased items display textThis text will be used as the standard text option for Detail page display text.
Detail page display textSelect the standard text, which is populated with the Purchased items display text, or enter custom text.
Display precedenceThis number governs the order of your promotions on the product detail page, in case you offer multiple promotions for the same item.
Terms and conditionsEnter other terms of your promotion.
    • Standard text is the default display text for instructions on how a buyer qualifies for your promotion, and will show up on the product detail page. For Percentage Off or Buy One Get One promotions, you can add hyperlinks for your promotion by setting the Applies to option to Qualifying Item in the Conditions box, and then setting the Detail page display text to Standard text.

    • Customized text allows you to create your own message for the promotion, which will be visible on the product detail page. Be sure your custom text is clear and accurate to help customers understand the promotion.

  1. Click Review to check the information you entered about your promotion. To make any changes, click Back.

  2. Click Submit to finish creating your promotion.

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