促销

促销可以资助您的商品从竞争中脱颖而出，，，，，，并能刺激销售。。。。。。。但只有当您的商品赢得购置按钮时，，，，，，促销才华施展最大效用。。。。。。。不然，，，，，，促销信息不会显示在详情页面上。。。。。。。有关赢得购置按钮的更多信息，，，，，，请参阅购置按钮怎样运作。。。。。。。

何时建设促销

当营业增添缓慢时，，，，，，请思量建设促销，，，，，，以刺激现有买家和新买家购置您的商品。。。。。。。这也可以资助您的商品从竞争中脱颖而出，，，，，，并促使现有买家实验新商品。。。。。。。

建设促销时，，，，，，有下列选项可供选择：

• 折扣

• 买一赠一

乐成的促销

乐成的促销可以刺激买家购置您的商品。。。。。。。要开展有用的促销，，，，，，请参考以下指南：

• 【买家必需知道有促销。。。。。。。】 思量开展社交媒体广告运动，，，，，，为您的促销吸引流量。。。。。。。

• 【促销要有时效性。。。。。。。】 由于有可能错失优惠，，，，，，买家往往会加入限时促销优惠。。。。。。。凭证您的详细商品，，，，，，可以实验差别的促销时限。。。。。。。

• 【要有足够的优惠力度才华影响买家的选择。。。。。。。】 追踪目今销售情形并搜集反响，，，，，，从而真正制订出对您的潜在买家更具吸引力的优惠战略。。。。。。。这样您可以获得一些深入看法，，，，，，从而能够对促销举行响应的优化。。。。。。。

注重： 在思量为商品推出促销时，，，，，，请注重，，，，，，促销不可作为激励买家提供谈论的手段（无论昭示照旧体现）。。。。。。。针对促销商品的买家谈论纷歧定能获得“亚马逊已确认购置”标记。。。。。。。您可以点击此处相识有关“亚马逊已确认购置”的更多信息。。。。。。。

限制

亚马逊不允许对以下商品分类提供特定类型的促销优惠：

• 前言类商品（图书、音乐、影视）不可加入促销。。。。。。。

• 酒水： 不加入任何促销。。。。。。。

 亚马逊官网原文详情：

Promotions

Promotions can help your products stand out from the competition and stimulate sales. However, promotions are most effective when your offer wins the Buy Box. Otherwise, the promotional messaging cannot appear on the details page. For more information about winning the Buy Box, see How the Buy Box Works.

When to create a promotion

Consider creating a promotion when business is slow so that you can motivate both existing and new customers to buy. You can also distinguish your offer from the competition and encourage existing customers to try new products.

There are several options you can choose from when creating a promotion:

• Percentage-off

• Buy one, get one free

Successful promotions

Successful promotions motivate customers to buy your product. To run an effective promotion, consider the following guidelines:

• The customer must know about it. Consider running social media campaigns to drive traffic to your promotion.

• It is time-sensitive. Customers respond to limited time offers when they face the possibility of missing the offer. Experiment with the duration, depending on your product.

• It offers sufficient value to influence the customer's choice. Track current sales and gather feedback to really figure out what offers your potential customers find more attractive. Then you’ll have some solid understanding to be able to refine your promotions accordingly.

Note: When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly. Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchases here.

Restrictions

Amazon restricts the following categories from certain kinds of promotional offers:

• Books, Music, Video and DVD (BMVD) products are excluded from promotions.

• Wine: Excluded from all promotions.

 文章泉源：亚马逊官方网站