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Amazon Custom: Text customization

Important: In order to access the Custom tools, you will first need to register via this application and your listings must be active.

Text customization allows customers to add text to your products using color and font options you've specified within Seller Central. The text customization option is available within the Custom tools as one of four options under Customization Type. 

Creating a listing using text customization

1. Enable your product customization:
   
   1. Go to Inventory > Manage Inventory and click the Custom Products tab on top.
   2. From the Manage Custom Product Listing page, click Enable Customization to the right of the ASIN you wish to enable.
2. From the Edit Customization Information page, click the add Surface button. You are allowed up to 5 surfaces with 10 customizations per surface.
3. Enter a surface label for the surface. This label is only used to help you organize your customizations. This label will not be shown to customers.
4. Enter a label and upload a preview image. Label the surface (i.e. front of shirt or back of shirt) and upload a preview image. The surface preview image is the image that customers will place customizations on. The preview image must be a square image with a minimum 400x400 px in JPEG or PNG format with a max size of 3MB.
5. Optional: Enter Instructions. You can apply instructions to the overall product and/or apply instructions to each individual text customization (i,e. use capital letters only). All instruction fields are visible to the customers and should clearly specify what the customer is personalizing. We recommend entering less than 3 lines of instructional text per instruction field.                                                                                                     
6. Optional: Upload a clipping mask. Clipping masks allow you to define areas of your preview that should not be covered by customer uploaded images. For example, if you sell a phone case and you masked both the background and camera hole, a customer uploaded image would appear as if it was perfectly cut in the shape of the case, leaving the background and camera hole intact.
7. Select the Add customization button to add a customization type. Select Text from the customization type pop-up screen and click Add Customization. The text customization lets customers enter text onto a product.
8. Select the fonts your customers can choose from for your product. Specify which fonts you wish to offer in the customization type for text. We provide you with 100+ pre-loaded fonts and the ability to upload custom fonts. If you have a special custom font for your product that you’d like to upload, click the Custom Fonts tab and add a custom font.
9. Optional: Upload custom fonts by clicking on or dragging a file to upload from your device. Note: Font files are required to be in .ttf (true type font) or .woff (web open font format) format and need to be set to installable. Please use lowercase file type names when uploading to the font container. Enter the name for the custom font. This name will be visible to customers. Click Add font and then click done in the lower right hand corner. You can add up to 20 total fonts (across both custom and standard fonts) on a single text customization.

    

    

10. Select the font colors your customers can choose from for your product. We provide you with the ability to specify font colors using a color picker. These colors will be shown to the customer for them to choose during customization. Pick the color on the color map, name the color, (example Black, Red, Blue), and click Add. Your new font color will be displayed in a list in the text customization box. You may add up to 50 font colors.
    Note: The first color option in listed in the Colors Added block is selected by default for customers. To change the default reorder the colors using the drag and drop symbol to the left of the color block.

    

    

    Note: Fonts and colors cannot be reordered and are always provided before the text field.                                
11. Customers are able to see a preview of their customizations based on the text inputs and placement information you provide. Enter Placement and text customization information to define the parameters and location of the text your customers will see on the product detail page for this surface.
    
    1. Mark whether this customization type is required for customers before adding the product to their cart. Customization fields are defaulted as required. Please note that even if you do not mark the field to be required a Customer will still need to enter at least one customization in order to be able to add the item to their cart.
    2. Enter the label and instructions for the customer, i.e. a Cutting Board Initial (please use capital letters only). This is visible to the customer and should clearly specify what the customer is personalizing.
    3. Enter Sample text. This will display to the Customer and will serve as an invitation to customization further, i.e. Your Name, Custom Text, Place Text Here, etc.
    4. Enter characters allowed. You can restrict the types of characters customers can enter by selecting a validation type. The validation types offered are all characters excluding emoji’s, all characters including emoji’s, letters and numbers only, numbers only, capital letters only.
       Note: All characters includes letters, numbers, and symbols.
    5. Enter a character limit that the customer can enter. The character limit must be between one (1) and two hundred (200) characters. The customer will see a countdown of the character limit you set for each text customization.
    6. Define the line count. Enter the numbers of lines available for each text field. By selecting more than one line, customers are able to space or enter text across multiple lines, rather than enter multiple text customization fields. Note: At this time, this feature only allows centered justified text.
    7. In the 400 x 400 box, draw (by clicking or dragging your cursor) or type the coordinates of the position where you would like your customization preview to display on your preview image. The top left corner of the image area is (0, 0).
    8. Optional: Center the position of the customization preview using the ‘vertical’ or ‘horizontal’ buttons. The blue box will automatically realign.
    9. Select an Input Placement. You can choose between free placement or static placement. Free placement enables the Buyer to upload one or more image files to a product with the ability to place the upload(s) anywhere on the design. Static placement is the enables the Buyer to upload one or more image files to a static or designated location that you specify. For more information on Input Placement see the Custom: Image Customizations help content.
12. Once you’ve added all necessary surfaces, customizations (images, text, options), fonts, colors, and optional clipping mask images, you can click the preview button to see an interactive copy of what the customized product will look like on Amazon.
13. Once you are done entering customization information, click Save in the bottom right hand corner of the page to publish the product to Amazon. This process can take up to 24 hours.

 

For information on viewing text customization orders, see Fulfilling an Order using Custom.

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