吸引更多节沐日购物者

沐日销售季时代通常浚�？？？梢酝黄葡�量和流量纪录。。。。。。2013 年，，，，，，亚马逊客户仅仅在“网络星期一”便订购了惊人的 3700 万件商品。。。。。。问题在于，，，，，，您怎样从这些节沐日销售额中分一杯羹？？？？？我们整理了一些行之有用的要领来资助您吸引更多客户。。。。。。

提供促销

亚马逊最令客户喜欢的缘故原由之一在于可以让他们挑选数目重大的产品和卖家。。。。。。从您的角度来看，，，，，，可选择产品数目越多竞争就越强烈，，，，，，这意味着您的产品必需尽可能引人瞩目。。。。。。幸运的是，，，，，，客户还喜欢节约款子，，，，，，因此您可以提供一种轻松的方法来资助他们告竣目的：提供促销。。。。。。
您可以通过多种差别的方法提供促销：

• 牢靠金额或按百分比盘算的商品折扣

• 免运费

• 与某些商品捆绑的免费产品

当您建设促销时，，，，，，请记着两个细节以使促销施展作用：

• 客户必需相识促销。。。。。。

• 促销必需提供足够的价值以对客户的选择造成起劲的影响。。。。。。

要快速入门，，，，，，请寓目此短视频以相识怎样在“卖家中心”内设置促销。。。。。。

快速发货

节沐日时代，，，，，，您能为客户做的最主要的事情之一是准时为他们的订单发货。。。。。。随着节沐日邻近，，，，，，您最好首先提供免费送货，，，，，，然后应当提供两日发货或越日发货选项以吸引客户购置您的产品，，，，，，而不是选择其他卖家。。。。。。转至运费和设置以治理这些选项。。。。。。

有关怎样设置运费的快速提醒，，，，，，请拜见人生就是博·(中国)尊龙AG旗舰厅发货设置教程。。。。。。

别的，，，，，，您可以通过审查以下工具来相识您的发货是否切合买家期望：

• 配送前作废率

• 迟发率

若是您遇到了延迟发货的问题，，，，，，则可以思量在沐日销售季时代使用亚马逊物流 (FBA)。。。。。。

赢得“黄金展位”

由于亚马逊搜集了提供相同产品的所有卖家，，，，，，赢得“黄金展位”通常才是要害所在。。。。。。赢得“黄金展位”的卖家在这一特定的产品上会获得更多的客户订单。。。。。。

为了向客户提供尽可能好的购物体验，，，，，，卖家必需知足基于体现的要求以竞争“黄金展位”投放。。。。。。一样平常来讲，，，，，，您应在以下领域体现卓越方可争取到赢得“黄金展位”的更大几率：

• 具备竞争力的定价

• 库存供货能力

• 客户效劳

单击此处以审查所有及格标准。。。。。。

亚马逊赞助产品

若是您已经在“黄金展位”列出了一些产品，，，，，，您可以思量通过“亚马逊赞助产品”举行宣传。。。。。。这是资助增添产品信息可见性的最为直接的方法之一。。。。。。

“亚马逊赞助产品”怎样运作：

• 选摘要宣传的产品。。。。。。

• 选摘要害字。。。。。。当客户在亚马逊上使用搜索框时，，，，，，我们使用他们的要害字来显示相关的产品广告。。。。。。若是您的要害字与客户的要害字相匹配，，，，，，则将显示您的广告。。。。。。

• 若是您不想自己选摘要害字，，，，，，您可以翻开自动定位功效，，，，，，然后我们将为您完成这一事情。。。。。。

• 您的商品广告将泛起在与您选择的要害字相匹配的搜索效果的第一页。。。。。。

• 您仅需为现实获得点击的广告付费。。。。。。

相识有关亚马逊赞助产品的更多信息。。。。。。

 亚马逊官网原文详情：

Attract More Holiday Shoppers

The holiday season is often a record-breaker for sales volume and traffic. In 2013, Amazon customers ordered a whopping 37 million items on Cyber Monday alone. The question is, how are you going to get some of those holiday sales? We’ve put together some proven methods that will help you attract more customers.

Offer promotions

One of the greatest things that customers love about Amazon is the huge selection of products and sellers that they can choose from. From your point of view, a huge selection is more competition, which means that you need your products to be as noticeable as possible. Luckily, customers also love to save money, and you have an easy way to let them do that: offer a sales promotion.

You can offer a promotion in many different ways:

• A flat amount or percentage discount on an item

• Free shipping

• Free products bundled with some items

When you create a promotion, just keep in mind two details in order to make it effective:

• The customer must know about it.

• The promotion must offer sufficient value to favorably influence the customer's choice.

To get started, check out this short video to learn how to set up promotions in Seller Central.

Ship your items fast

During the holidays, one of the most important things you can do for customers is to ship their orders on time. Offering free shipping is always a good place to start, but having the option for two-day shipping or next-day shipping are great ways to get a customer to buy from you instead of another seller as holidays near. Go to Set your shipping rates to manage these options.

For a quick reminder on how to set your shipping rates, view our Set your shipping rates.

Additionally, you can see whether your shipping is meeting buyer expectation by looking at these tools:

• Pre-fulfillment Cancel Rate

• Late Shipment Rate

If you’re having trouble with late shipments, then you might want to consider using Fulfillment by Amazon (FBA) during the holiday season.

Win the Buy Box

Because Amazon groups all of the sellers offering the same product, winning the Buy Box is often the name of the game. The seller that wins the Buy Box gets an increase in orders placed for that particular product.

To give customers the best possible shopping experience, sellers must meet performance-based requirements to compete for Buy Box placement. In general, you will want to excel in these areas in order to have a good chance of winning the Buy Box:

• Competitive pricing

• Stock availability

• Customer service

Click here to view all of the eligibility criteria.

Amazon Sponsored Products

If you already have items listed in the Buy Box for some products, you may want to think about advertising with Amazon Sponsored Products. It’s one of the most direct ways that can help increase visibility for your listings.

How Amazon Sponsored Products works:

• Choose the products you want to advertise.

• Select your keywords. When a customer uses the search box on Amazon, we use their keywords to bring up relevant ads for products. If your keywords match the customer’s keywords, then your ads will show up.

• If you don’t want to choose the keywords yourself, you can turn on automatic targeting, which has us do it for you.

• Ads for your items will appear right on the first pages of search results for the keywords you choose.

• You pay only for the ads that actually receive clicks.

Learn more about Amazon Sponsored Products.

 文章泉源：亚马逊官方网站