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Bulk operations
Instead of making changes individually in the campaign manager, you can make broad scale changes to your campaigns using a spreadsheet. This is an efficient way to manage multiple campaigns, keywords, ads, and ad groups.
There are many advantages to using bulk operations:
Make multiple edits across campaigns within a single spreadsheet.
Add new campaigns spanning hundreds of keywords and target products at once.
Manage and modify your bulk spreadsheet when you are not connected to the internet.
To get started, download a bulk spreadsheet, enter the desired changes, and upload it.
Download a bulk operations spreadsheet
To begin making broad scale changes to your campaigns, download a bulk file of your existing campaigns, or download a bulk template.
There are two ways to create a bulk spreadsheet. Go to Campaign Manager > Bulk operations and do one of the following:
Download a bulk file of existing campaigns: Select a date range and click Create spreadsheet for download. This method is ideal when you want to make changes for existing campaigns. The bulk file will have campaigns, ad groups, keywords, and ads that have received at least one impression during the specified date range.
Download a bulk template: Click Download a bulk operations template. This method is ideal when you want to create new campaigns in bulk. The bulk template has instructions, definitions, an example bulk template, and the bulk template tab where you will enter your campaign information.
Upload a bulk spreadsheet
After you download your spreadsheet and enter the desired changes, upload your spreadsheet to make your bulk changes go live.
To upload your spreadsheet, go to Campaign Manager > Bulk operations and upload your file. Supported file types are .xlsx and .xls.
Monitor your upload processing in the Uploads area of the Bulk spreadsheet history section. In most cases, your file will process in less than 30 minutes; however, in some cases it can take a few hours. Once processed, your changes will apply to your campaigns.
If you receive errors or warnings, download the report and follow up on any corrections that are needed.
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