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Business-Only Offers
Get Started
Note: A business-only offer is an offer that only has a business price and no customer price. A business-only offer is only available to Amazon Business customers, and is not available to all customers on Amazon.Learn more
There are a number of reasons to create business-only offers for registered Amazon Business customers:
- You carry products with channel rights restrictions from the manufacturer, limiting sales to consumers
- You carry fragile products that can break or fail without professional handling or installation
- You carry specialty products that may injure the customer without professional handling or installation
Add a business-only offer using feeds
All standard feed instructions apply.
Learn more about feeds.
To add a business-only offer using feeds, complete the following steps.
- If you have a previous offer, delete it first.
- Create a new offer using a category-specific feed.
- Leave the standard price column blank. If you enter a value in the price column, your offer will be available to all customers on Amazon.
- Add a business price using the Business Price/Quantity File. Leave the standard price column blank.
These steps convert your offer into a business-only offer.
Important:
- Deleting a previous offer can strand FBA inventory. Learn more about how to fix stranded inventory.
- If you add a standard price to your offer in the future, it will start having a price that is available to all customers, and it will no longer be a business-only offer.
Frequently Asked Questions
Watch our video on Seller University to learn more about Business-Only Offers.
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