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Protect your brand and customers from counterfeit

Transparency is an item-level authentication service that helps prevent the sale and shipment of counterfeit products to Amazon customers and beyond and helps you ensure that your customers are receiving genuine products.


How Transparency works

  1. Enroll your products in Transparency and receive a unique code for every item manufactured.

  2. Apply Transparency codes on your products.

  3. Amazon scans Transparency codes to ensure only authentic units are shipped to customers. Whether they are fulfilled by Amazon or directly by sellers, units that fail Transparency checks are investigated for potential counterfeits.

  4. Customers can use their Transparency app to verify authenticity and receive unit-level information about the product, regardless of where it is purchased.

Learn more on the Transparency website or contact us to get started today.

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